Avon has started a hair dye line. Its a 3 step dye job.rime, color&cover, and treat. This isn't out yet but all Avon Reps all got to try it before it comes out in a few weeks. I love this dye! works great. Looks great. its the best dye job i have ever had. and it matched the box this time. i don't now how much its going to be but all i know it that its worth every penny.